Founder and Managing Director:
Enterprise B2B & B2B2C Consulting & Software Development
Developer of Martrexo® (Email Marketing Platform, SaaS) & Mailspice Analytics (Email Business Intelligence, SaaS)
2004 - today
Freelance Software Developer and Consultant:
Industries a.o. Media & Broadcasting, Health Care, Public Transport
1997 - 2004
Computer scientist, state-certified mathematical-technical assistant
Scientific research activities:
Technical University Darmstadt, Technical University Dresden, Rochester Institute of Technology (USA)
Expertise / Expert knowledge
Bjoern Koester is a service provider at heart, a strategist in his head: an advantageous combination with which he has successfully dedicated himself to the digital B2B and B2B2C communication of global players, small and medium-sized enterprises as well as associations and organizations for 25 years.
The boundaries between B2B and B2C are becoming increasingly blurred. One of the central goals of a digital B2B2C marketing strategy is not only to anchor and strengthen the corporate identity and brand promise internally, but also to carry it outward in a targeted manner.
Its main focus is on advising and supporting global companies as well as multi-branch systems with distributed locations and franchise systems. For their digital B2B and B2B2C communication, he develops data-based and AI-supported solutions and successful strategies.
The full-service provider for target group-specific digital marketing, Webstrategy GmbH is a software company in the Taunus region and developer of the Martrexo® email marketing platform.
Full-service provider means: the software, consulting, strategy development, design, editing, distribution, quality assurance, server infrastructure, analysis and evaluation are an integral part.
- picks you up and designs your project with you.
- guides you from the start to the ready-to-send email campaign.
- understands what you have in mind and gets your message to the right target.
- shows you what works - and how to achieve more with less budget.
Others deliver a product and leave you to it. Webstrategy is there for you when you get stuck. You decide how much support you need.