The Premium Partnership sustainably strengthens the existing key account management for optimal market cultivation. Lobbying, targeted campaigns and direct communication with decision-makers are the basis for qualified business contacts in the franchise industry.
Services
Initial services
Start-up workshop
Training of all stakeholders of the strategy partner
Business community integration
Integration into industry category with individual microsite
Certification as a Strategy Partner
Increased reputation among franchise companies
Strategy Partner seal
can be communicated on/in all partner media
Online communication
Business Community Service Portal
Online presentation of the complete range of services, topics, offers and contact partners in the Business Community
Integration into system-specific service portals
Online presentation of the complete range of services, topics, offers and contact partners in system-specific service portals
Information service to franchisors and franchisees
Targeted e-mail communication to franchisors and franchisees
Strategy partner service area
Internal information platform for partner networking, use of marketing tools and retrieval of strategic information relating to marketing, PR, sales and events
Key Account Service
Franchise Know-how
Transfer of knowledge regarding franchising, industry, sales, etc.
Business Community Key Account Support
Strategic sales support for sales staff of the strategy partner
Strategy Consulting
Consulting regarding efficient and successful market penetration and exploitation of market potentials
Annual strategy meeting
with the partner management and the key account
Monthly telephone conference for strategic coordination
with the partner key account
Referral marketing
Development of strategic referrals to top decision makers, for sustainable business development
Franchise Lobbying
Personal representation of the partner and its interests with the management of strategic customers
Integration into system-specific business communities
Intensive market penetration through direct partner presentation on the franchise system intranet
First choice option of further target markets
Continuous expansion of the target group
Events
Franchise events
Participation creates intensive contact with the industry's top decision-makers
Expert Talks
Talkswith partners/experts and top management from system headquarters
Franchise Round Tables
Topic-specific franchise workshops
Franchise Benchmark Day
Competence forum for franchise systems, their partners and the strategy partners of the business community
Franchise trade fairs
Direct contact generation at regional events, joint stands, guided acquisition, etc.
Partner Events
Organization and participation in joint events of the partners
Strategy Partner Forum
Annual meeting of the Business Community Strategy Partners for joint coordination and planning of future procedures and marketing strategies
Marketing and sales activities
Business community sales promotion
Individual or joint campaigns/activities to address decision-makers in a targeted manner
Franchise Public Relations
Publications of the partner in the relevant trade magazines and other media
Business Community Dialog Team
Service for partners and members of the business community
Marketing planning
Joint communication in the franchise market
Satisfaction surveys
Continuous optimization of contact development
Benchmark inquiring competitors
Information about inquiring competitors