Conquering new markets
Communicate intensively with the business community in a target group-oriented manner, establish and maintain contacts with the responsible management and all companies involved, and bring projects to a successful conclusion.
Profound industry know-how, long-standing business contacts with decision-makers, and the Business Community's broad range of tried-and-tested marketing tools and processes put you in a position to exploit the market and sales potential in a highly efficient manner.
Strategy and approach
The Business Community is your external key account support, marketing partner, business consultant and generator of qualified business contacts. We bring together what belongs together, innovative, efficient suppliers and service providers on the one hand and the fastest growing market, franchises, on the other.
Added value for suppliers and service providers in the franchise industry
- New, additional customer potential in a high-growth market
- Contact to decision makers
- Efficient market penetration in decentralized organizations
- High marketing and cost efficiency
- Communication always under the logo of the highest reputation
- High acceptance in franchising due to long-term cooperation
- Gain of market shares and increase of turnover in the franchise market
- Training and know-how transfer on the subject of marketing in franchising
- Use of tried and tested marketing tools
Added value for franchisors
- Leading edge in terms of trust thanks to many years of cooperation between the system headquarters and the business community
- Development of industry and system-specific solutions with the strategic partners of the business community
- Generation of uniform standards across all franchisees
- Relief for own departments through pre-selected and tested suppliers, presented in a user-friendly way in the Business Community Service Portal
- Added value for all franchise partners in the form of exclusive special conditions and services for franchise-relevant services, products and solutions
- Reliability of suppliers through franchise certification
Added value for franchisees
- Franchisees of smaller systems benefit from the innovative power of larger systems
- Industry-specific solutions at special conditions
- Constantly expanding range of products and services offered by the business community
- Relief in the search for solutions outside the core business
- Service providers with many years of experience in franchising
Strategy Partner
Premium partnership for strategic market breakthrough
The Premium Partnership sustainably strengthens the existing key account management for optimal market cultivation. Lobbying, targeted campaigns and direct communication with decision-makers are the basis for qualified business contacts in the franchise industry.
- Certification as a "Strategy Partner" and award of the "Strategy Partner Seal"
- Integration in industry category with individual microsite
- Online presentation of the company incl. offer and contact person
- Integration in system-specific service portals
- Information service to franchisors and franchisees
- Participation in relevant industry events at a discounted partner rate
- Participation in exclusive sponsorships, promotions, presentations at special rates
- Placement of advertisements in the trade magazine of the franchise industry at special rates
- Benchmark with competitors requesting participation in the network
- Marketing planning
- Franchise events
- Key account support
- Sales promotion
- Referral marketing
- and much more
Approved Franchise Supplier
Listing as a certified supplier
The partnership opens up access to decision-makers and promotes the establishment of personal contacts and exchanges.
- Award of the "Approved Franchise Supplier" quality seal
- Integration in industry category with individual microsite
- Online presentation of the company incl. offer and contact person
- Integration in system-specific service portals
- Information service to franchisors and franchisees (2 p. a.)
- Participation in relevant industry events
- Participation in exclusive sponsorships, promotions, presentations at special conditions
- Placement of advertisements in the trade magazine of the franchise industry at special rates
Supplier integration
Company presentation
Complete presentation for the users of the business community.
- Integration in industry category with individual microsite
- Online presentation of the company incl. offer and contact person
Further services
Workshop Franchise Project Development
Training for employees in the project business with franchise systems.
In the project business with franchise systems, it is of great importance to be well prepared for market cultivation, project development and negotiations. This includes a strategic market development concept, professional project development, as well as high negotiating skills and detailed knowledge of the franchise world. Sellers become Franchise Business Partners.
- From salesperson to Franchise Business Partner
- Rules of conduct/communication
- Demand analysis and demand development
- Negotiation techniques and strategy
- Project management
- Market definition and market potential
Voices from preferred partners
Independent, but not on your own! That is our motto as franchisors. That's also how we experience the business community. Since we are both a franchise system and a specialized provider of continuing education concepts in the franchise industry, we and our franchise partners can benefit from the advantages of the business community on a wide variety of levels.
Andreas Fürsattel
Managing Director - BEIGROUP
Today we would like to take the opportunity to thank you for the professional and friendly cooperation over the past years. The organization of the last DFV conference combined with the discussions and contacts was once again perfectly successful. A big thank you also to your whole team, which always tries to fulfill any wishes of us and is available for all questions at any time. We are looking forward to many more intensive and successful years of cooperation.
Kay Fox
Key Account Management - CardProcess
For us, the business community is a very important and central component of our "go-to-market" strategy. The benefits of the community's network and the resulting contacts help us to build medium and long-term potential. As an IT service provider and consultant, we are looking for continuous customer relationships as opposed to "one-off" sales. This is exactly the mentality we find in Business Community, both with the franchise systems and the other partners in the community. The Business Community team provides us with excellent support for events as well as joint marketing activities.
Martin Böhm
pro.net.expert.
Through long-term and strategic cooperation with the business community, we obtain targeted contacts in the franchise industry. Through the involvement in events and event series, we have a direct networking with the systems and a targeted dialogue. The constant exchange of information provides an up-to-date view of the franchise industry and contacts.
Josha Benner
Co-Founder - uberall GmbH
Since 2013, accompanied by steadily growing sales success, we have been working with the business community and, thanks to the excellent network, reach our customers nationwide and in a targeted manner. The excellent contact quality and commitment in communication guarantee efficient cooperation with the systems.
Wolfgang Huber
Autohaus König
Opinions from the franchise industry
For us, the Business Community is the service portal for our franchise partners. All offers, services and benefits are bundled here and can be accessed via a single web address. Our franchise partners are always presented with the latest offers via the monthly newsletter and can use these for themselves or their employees. Our franchise partners use this service regularly.
Holger Blaufuß
Senior Manager - Franchise McDonald's Germany Inc.
One business idea - many winners. That's how we describe the Bodystreet franchise culture. The purchasing advantages for our franchise partners through the selected offers of the business community also contribute to a sustainable partnership.
Matthias H. Lehner
Managing Director and Founder - Bodystreet
The successful cooperation with the business community is characterized by a constant exchange of information and the provision of suppliers with top special conditions. The individual support in the planning and implementation of our annual franchise conference is worth its weight in gold.
Matthias Schacher
deputy system manager / management - ZOO & Co. Sales
The Business Community gives us the opportunity as a small franchise system to benefit from the strength of large systems and thus also to demonstrate another advantage of franchising to our franchisees. The constantly expanding partners keep these options interesting for us and the ease of implementation and use is also exemplary.
Stefan Trippler
Managing director - Rentas
I particularly appreciate the community spirit and the events to exchange ideas with other franchise systems. I have been taking part in the expert rounds and the subsequent networking evening for years and look forward to the exchange and enrichment of the DFV meeting every year.
Ute Steglich
Managing director - ASL
For us, the business community offers a great opportunity to inspire franchisees and interested parties for the system. And through the solutions of the various suppliers, which are adapted to our franchise system, we specifically support the success of each individual franchisee.
Ostoja Matic
Managing director - Lucky Car
I would like to take this opportunity to thank the entire Business Community team for the excellent handling of Renault Leasing. I have been able to benefit from the top conditions several times now and will certainly continue to do so. The special offers are particularly attractive and the support from the dealer is simply perfect. Here they really take care and also respond to the customer's wishes. That really deserves recognition. I am already looking forward to the upcoming offers.
Karsten Mick
Franchisee
I first got to know and appreciate the benefits of the Business Community in 2010. In the meantime, I regularly take advantage of the purchasing benefits. It seems that the Business Community has a solution for everything. However, special praise goes to the extremely nice and courteous employees of the Business Community, who always try to find a solution and regularly do.
Arne Björn Michel
Franchisee - Holiday Land